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TAS Rights Management LLC is a Nashville-based company established in 2011, dedicated to managing the intellectual property of singer-songwriter Taylor Swift. It serves as the primary entity for filing and enforcing trademarks related to Swift's name, album titles, lyrics, tour names, and her voice and likeness, particularly in response to emerging AI technologies. The company plays a crucial role in protecting Swift's brand assets and preventing unauthorized commercial use.
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Taylor Swift AI Trademark: Protecting Voice & Likeness in 2026
Taylor Swift is trademarking her voice and likeness to fight AI deepfakes. Explore the TAS Rights Management strategy and how the Lanham Act protects celebrities.